ProduktMacher Using the
power of social listening to
perform trend analysis
Project overview
The tele-shopping industry is undergoing a digital revolution. Consumers are increasingly tech-savvy and expect a seamless shopping experience across multiple channels. This project aimed to identify these trends and user needs to create a digital strategy that would propel Produktmacher into the future.
Forget one-size-fits-all! This project proves that the future of tele-shopping lies in personalization. By combining user feedback with data analysis, we can create experiences that resonate with individual needs and drive sales.
Talayeh Dehghani
DieProduktMacher GmbH
Produktmacher bring together diverse industry knowledge and expertise to collaborate closely with clients throughout the entire development process.
Problem Statement
Produktmacher needed to modernize a tele-shopping company approach to reach younger demographics and compete effectively in the digital age.
Services
Data Analysis
Social Listing
Deign Thinking Workshop
Data-driven Discovery
While initial concepts stemmed from assumptions, I leveraged data-driven methods to establish a more rigorous foundation for the Produktmacher project. This data-centric approach ensured the following:
Relevance: The developed digital strategy directly addressed user needs based on concrete data, not hunches. User Focus: Insights from the data placed user needs at the forefront of the design process. Market Positioning: Data analysis provided a clear understanding of the evolving tele-shopping landscape, allowing for a strategic positioning of Produktmacher for long-term success.
Research
Desk Research
Industry reports, market analysis articles, and academic papers provided a foundation for understanding the current and future state of tele-shopping.
Consumer Research
Surveys: Online surveys gathered quantitative data on demographics, shopping habits, preferences, and satisfaction levels.
Interviews: In-depth interviews with tele-shopping consumers and industry experts explored motivations, decision-making processes, and challenges.
Competitive Analysis
Leading tele-shopping companies were analyzed regarding offerings, pricing, marketing, and customer experiences. SWOT analysis and Porter's Five Forces helped identify areas for differentiation for Produktmacher.
Social Listening
Online Communities: Relevant forums (e.g., Reddit) were monitored to glean consumer opinions and preferences from discussions and user-generated content.
Alerts and News: Google Alerts kept us informed about industry news and consumer sentiment through real-time notifications on relevant online content.
Sentiment Analysis: Tools like Qualaroo analyzed the tone of online discussions, revealing consumer attitudes towards tele-shopping.
Manual Monitoring: Direct engagement with consumers on social media provided valuable qualitative insights.
Workshop Execution
Analysis of the client workshop and social listening efforts revealed several key trends in the tele-shopping landscape:
Interactive Experiences: A strong emphasis on interactive features like live streaming events suggests a desire for a more engaging and dynamic tele-shopping experience.
Personalized Assistance: The focus on personalized chatbot assistance highlights a trend towards user-centric experiences with tailored product recommendations and support.
Curated Product Bundles: The popularity of curated product bundles suggests an opportunity to simplify the shopping process and cater to specific customer preferences.
