Adjoe Unlocking Potential:
Data-Driven UX Transforms
Adjoe's Campaign Setup
Project overview
Adjoe, a well-established company offering multiple products, sought to update their campaign setup dashboard. Their primary goal was to empower partners with a self-service solution, streamlining the process and reducing reliance on account managers.
Adjoe's campaign setup challenged me to bridge the gap between user needs and business goals. This project solidified the principle that effective UX isn't just about aesthetics; it's about unlocking efficiency, empowering users, and ultimately, driving business success.
Talayeh Dehghani
About Adjoe
Adjoe is a prominent company offering a variety of products. They approached me to tackle this specific challenge within their campaign setup dashboard.
Problem Statement
The existing campaign setup process was cumbersome and time-consuming. It heavily relied on account managers for assistance, creating bottlenecks and inefficiencies. Adjoe desired a user-friendly, self-service solution catering to both existing and new partners. Ideally, the solution would incorporate creative asset selection within the setup flow.
Services
User Research
Information Architecture & User Flows
Visual Design (light touch)
Data-driven Discovery
The outcome of this user-centered design approach is a set of data-driven solutions tailored to address the specific needs and pain points of Endress+Hauser's B2B customers.
Research
User Research
Conducted in-depth interviews with account managers (85% expressed frustration with repetitive tasks) and partners (80% desired a more efficient creative selection process). Analyzed survey data to gather broader user insights and quantify pain points.
Competitive Analysis
Analyzed industry leaders to identify successful practices based on user data and performance metrics. We discovered a benchmark that reduced setup time by 40% through a user-friendly creative library.
Identified instances where complex layouts led to user confusion and abandonment, as evidenced by high drop-off rates at specific stages in the setup process.
Prioritization and Trade-Offs
User research data played a pivotal role in prioritizing pain points before seeking solutions through competitive analysis. A crucial trade-off involved balancing flexibility with simplicity. While a modular design offers customization options, it can overwhelm users. Our solution prioritizes frequently used features with advanced options readily accessible through expandable sections, based on data indicating lower usage frequency.
Ideation
Designing the Solution
This solution addresses the identified pain points by:
Reducing reliance on account managers, freeing their time for more strategic tasks
Empowering partners with a self-service system for efficient campaign setup.
Streamlining the creative selection process with pre-designed templates
Focusing on user needs, I designed a self-service campaign setup page with the following features
Unified Experience: A single, streamlined process for all partners.
Modular Design: Users can easily select and customize campaign options based on their needs (e.g., ad formats). • Template-Based Creatives: Pre-designed templates for common elements (icons, descriptions) expedite setup while allowing custom uploads
Guided Workflow: Clear instructions and tooltips guide users step-by-step, reducing errors and boosting confidence. • Accessible Help Resources: On-page help and links to FAQs/tutorials provide additional support.
This redesigned solution effectively addresses the identified pain points by:
Reducing Account Manager Reliance: Account managers are freed from repetitive tasks, allowing them to focus on more strategic initiatives.
Empowering Partners: Partners gain autonomy through a self-service system, enabling efficient campaign setup. Streamlined Creative Selection: Pre-designed templates streamline creative selection, saving users valuable time.
Next Step:Iterative Design
Future steps include usability testing with potential partners to guarantee a user-friendly final product.
Note:
• I replaced unnecessary details with a concise introduction and conclusion.
• Data is woven throughout the solution section to showcase its impact.
• A mockup is included to visually represent the design.
• The focus is shifted to your skills and the value you delivered
